Imagine landing a jaw-dropping $1 billion deal for your skincare brand just three years after launching it—now, picture channeling that fortune not into lavish personal splurges, but straight into securing your young son's future. Hailey Bieber is doing exactly that, and it's a story that's equal parts inspiring and eye-opening. But here's where it gets controversial: Is this level of wealth planning a smart safeguard for her child, or does it risk turning inheritance into an overwhelming burden? Stick around to dive into the details that most people overlook about balancing celebrity entrepreneurship with family priorities.
Hailey Bieber, the savvy entrepreneur behind Rhode skincare, has been making strategic moves to build a stable foundation for her one-year-old son, Jack Blues Bieber (the child of Justin Bieber, the famous singer). In May, her innovative brand was snapped up by e.l.f. Beauty in a blockbuster $1 billion acquisition, a testament to rapid success since its debut. During a candid chat with WSJ. Magazine's Innovators issue, Hailey opened up about her blueprint for handling this newfound wealth. 'I want to preserve that for my son's future,' she confided. 'It's an amount of money that I have not dealt with before, so I just want to be smart with it.' She's eyeing ways to grow her business empire thoughtfully, emphasizing wise investments for long-term gains. 'I would like to invest it wisely,' she added, showing a commitment to sustainability over short-term thrills.
This 28-year-old mom also shared her firm stance on protecting her son's privacy by keeping his face away from social media platforms. 'Until your child can understand it and it's possible to have a conversation around it, I have no interest in putting him out there in any way,' she explained. For beginners in parenting, this means actively choosing boundaries to shield kids from the public eye until they're old enough to consent and comprehend the implications—like avoiding the potential for online scrutiny or exploitation.
When reflecting on motherhood, Hailey pinpointed her proudest moment as successfully bringing Jack into the world safely. 'So far my proudest moment was getting him out,' she said. 'I was proud of getting him safely into the world.' But she also highlighted the everyday joys, noting that being a mom brings constant new experiences and reasons to swell with pride. 'But I feel like when you're a mom you have proud moments every day, they're changing so much so often and there's so much newness all the time and every little tiny thing that they do makes you proud.' It's a reminder that parenthood isn't about grand milestones alone; even small achievements, like a child's first giggle or step, can feel monumental.
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Hailey has noticed profound shifts in herself since becoming a mother, describing how it reshapes priorities and perspectives. 'Before it happens you're like, 'I can wait to get back to blank',' she shared, referring to preconceived notions of returning to a 'normal' life. 'I think a lot of the times there isn't going back. You become a mom and you move forward and that's a whole journey in itself.' For those new to parenting, this underscores that motherhood often means embracing irreversible changes, like altered routines or emotional depth, leading to personal growth.
Looking ahead, Hailey hinted at an exciting product in the works—a Rhode face mask designed for better fit, inspired by her viral TikTok clip of eating sushi while wearing one, which garnered millions of views. 'I am making one,' she revealed. 'I am making one that I feel hopefully will maybe fit the face a little bit better.' And this is the part most people miss: She'll remain the chief creative officer of Rhode, a role where she oversees innovation. For beginners unfamiliar with the term, a chief creative officer (CCO) is essentially the head of design and branding in a company, ensuring products align with the brand's vision. In a statement from the acquisition, she reiterated her original goal: 'From day one, my vision for Rhode has been to make essential skin care and hybrid make-up you can use every day.' The partnership with e.l.f. Beauty, she noted, 'marks an incredible opportunity to elevate and accelerate our ability to reach more of our community with even more innovative products and widen our distribution globally.'
But let's get controversial: While Hailey's privacy-first approach for her son is admirable, some might argue that in today's digital age, shielding kids from social media could isolate them from positive online connections or even hinder their tech-savviness. And regarding her wealth preservation strategy—investing billions for one child—does this set a realistic example for families without such resources, or could it inadvertently create entitlement? What do you think: Is Hailey Bieber's handling of fame and fortune a blueprint for modern parenting, or does it highlight the divide between celebrity lifestyles and everyday realities? Share your thoughts in the comments—do you agree with her decisions, or do you see things differently?
